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| This half-day workshop gives the strategy and options behind a marketing campaign for
conferences and events. It then analyses the marketing tools and techniques to show
what really works. The return on investment in marketing is a key factor in this course. |
WHO SHOULD ATTEND
Conference organisers and co-ordinators with limited experience and
knowledge of marketing techniques. |
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PART ONE
Strategy
Analysing the conference or event ‘product’.
Creating the marketing ‘image’.
Identifying the target audience and researching contact details.
Fixing the venue and date.
Setting delegate fee levels.
Producing the outline marketing plan. |
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PART TWO
The Marketing Campaign
What you can afford to spend – rates of marketing return.
Marketing tools reviewed: brochures and direct mail, e.marketing,
advertising, telemarketing, PR and websites.
Marketing partnerships and hyper linking with ‘friendly’ websites.
New technology ideas including SMS.
Action timetables including go/no go points.
Last minute marketing ideas. |
