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Win more conference and events business for your venue and keep them coming
back for more. This one-day workshop is presented by highly experienced professional
conference organisers on how to get the most business for your venues and resources.
The tutors will also tell you how you might sell to them, including what first impressions
count on the telephone and on the venue visit. |
WHO SHOULD ATTEND
Marketing managers and conference co-ordinators at dedicated conference
and event venues, as well as hotels and special interest venues. |
WINNING THE BUSINESS
Know your product.
Who is your target audience and how can you identify them? |
| Your marketing plan: |
What really reaches the clients.
Responding professionally to leads.
Personal visits to clients’ offices. |
Site visits by the potential clients and what they are looking for.
Key factors which will win the business for you: |
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Your location.
Your space, facilities and price.
Your attitude. |
INSURANCE AND CONTRACTUAL ISSUES
Costs, payments and cancellation terms.
Health and safety briefings.
Disabled facilities and the Disability Discrimination Act.
Insurance and terms and conditions.
Commission payments. |
DELIVERING THE VENUE SERVICE
Working together – partnership between the venue and the organiser.
Planning timetables.
Confirmations, contacts and the contract.
Access and break-down times. |
| Catering: |
Make this your star service.
Handling special dietary requirements.
Test meals before deciding on the menus. |
| Hotel Bedrooms: |
Must have factors.
Worries and danger signs. |
Registration positions and services.
Dealing with your clients’ VIPs.
Delivery and safe storage of your clients’ conference materials.
Heating, air conditioning and noise - how can you handle it?
Audio/Visual Equipment – what is provided in your price?
Recommending or providing services from outside contractors.
Dealing with accidents and emergencies; your plan. |
| Can We Do Some More Business Together? |
